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Bud Davenport and Doug Simon are the authors of a musical about Johannes Gutenberg. At a backer's audition, they pitch the show to potential Broadway producers. Because the minimally-talented and starry-eyed authors do not have a cast or an orchestra, Bud and Doug play all of the roles themselves, wearing hats with the characters' names on them and switching the hats to indicate the different characters. They also use simple objects as props, such as a cardboard box, pencils, and a chair. Since Bud and Doug's research into the life of Gutenberg consisted only of a quick Google search, they have scant information about their subject and take a historical fiction approach, by which they mean that they just made stuff up. In their musical, Gutenberg is a wine presser in the medieval German town of Schlimmer, a happy and cheery place, except that the town is horribly dirty and depressing, and no one except Gutenberg can read. Intent on saving the townspeople from their own ignorance, Gutenberg turns his wine press into a printing press, accomplishing this in one night. His beautiful but dim assistant Helvetica is in love with him, but Gutenberg is unaware of her feelings. Meanwhile, the show's villain, Monk, an evil monk who worships Satan, attempts to keep ignorance alive so he can control the townspeople through inaccurate readings of the Bible and seeks to destroy the printing press. Despite their ineptitude, Bud and Doug's high-energy and optimistic performance of their show launches their dreams, as they are awarded a Broadway production contract.
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